Course Description

Program Description Centennial College's Food Media Graduate Certificate program brings your passion for the food industry and media together to provide you with the skills necessary to succeed as a food product creator, developer, presenter, advertiser and marketer. In this hospitality program, students will develop the skills and tools necessary to advertise and market their own food product or service through a focus on the entrepreneurial use of personalized branding and marketing. Students will also be able to identify the target market audience, design and deliver creative messages and negotiate for the appropriate media product to achieve the desired communication and presentation results. Using their creative skills and food knowledge, graduates will harness the power of the media to deliver messages to attract revenue-generating streams and opportunities. This graduate certificate program is delivered in intensive, three-day format (Saturday, Sunday, and Monday) per week for the flexibility of the working professional. Program Highlights: Program graduates will be equipped with the skills to identify and implement entrepreneurial opportunities in a food media-related field such as food image and brand specialist, freelance food writer, marketing specialist, food segment producer, and entertainment and lifestyle professional. Additionally, graduates can find employment in both the public and private sectors, including advertising and marketing communications media agencies, healthcare and educational institutions, not-for-profit organizations, newspapers and magazines, television and radio broadcasting companies and other media-based industries such as out-of-home marketing communications and trade promotions. It’s Your Shift Training and Awareness Program The program includes an innovative industry training and awareness certification – It’s Your Shift. The certification equips students with the crucial knowledge and provides current resources focused on sexual harassment prevention and safe practices for intervention as frontline workers or managers. It will support graduates as they enter the hospitality industry to become leaders for the prevention of sexual harassment and contribute to the evolution of safe and welcoming work environments.

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